Cookie Policy

Last updated: 3 May 2026

Storal Learning Ltd (SLL) is committed to protecting the privacy and security of your personal information. This privacy notice describes how we collect and use personal information about you before, during and after your relationship with us, in accordance with the General Data Protection Regulation (GDPR). It applies to all parents, pupils and other interested parties.

This Cookie Policy explains how Storal Ltd (“we”, “us”, or “our”) uses cookies when you visit https://www.storal.com (the “Website”).

It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website function correctly, remember your preferences, and provide information to the website owner about how visitors use the site.

Some cookies are set directly by us (first-party cookies). Others are set by third-party services whose functionality we embed on our website — such as advertising pixels, analytics scripts, and social media integrations. Both types are covered by this policy.

How We Use Cookies

We use cookies for four broad purposes, described in the sections below. Cookies in the Strictly Necessary category are always active. All other cookies are only placed on your device after you have given your consent via our cookie banner.

Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off. They include cookies that manage security, navigation, and your cookie consent preferences. No personal data is used for marketing purposes from these cookies.

Cookie Provider Purpose Expiry
SOCS Google Records the user's cookie consent choices for embedded Google services. ~6 months

Analytics Cookies

These cookies help us understand how visitors interact with our Website so we can improve it. They collect information anonymously or pseudonymously, such as which pages are visited, how long visitors stay, and where they came from. These cookies are only placed with your consent.

Google Analytics 4 (GA4)

We use Google Analytics 4 to measure website traffic and usage patterns. Data is processed by Google LLC under a Data Processing Agreement.

Cookie Provider Purpose Expiry
_ga Google Assigns a unique ID to distinguish visitors and track visits, sessions, and traffic sources. 2 years
_ga_* Google Used by GA4 to persist session state and count page views within a session. 2 years
_gid Google Distinguishes users and sessions within a 24-hour window. 24 hours
UULE google.com Encodes the user's approximate location for Google's services. Session

HubSpot

We use HubSpot for website analytics and form tracking, enabling us to understand which content is most useful and to follow up on enquiries.

Cookie Provider Purpose Expiry
__hstc HubSpot Main tracking cookie — stores visitor identity, session data, and browsing history across sessions. 13 months
__hssc HubSpot Tracks session activity to determine whether to increment the session count in __hstc. 30 minutes
__hssrc HubSpot Set when the browser restarts; used to determine if a visitor has returned in a new session. Session
hubspotutk HubSpot Identifies returning visitors and links browsing history to a contact record in HubSpot CRM. 13 months

Marketing & Advertising Cookies

These cookies are used to measure the performance of our advertising campaigns and, in some cases, to deliver ads that are relevant to you based on your browsing behaviour. They may share data with third-party advertising platforms. These cookies are only placed with your explicit consent.

Meta (Facebook & Instagram)

We use the Meta Pixel to measure conversions from our Facebook and Instagram advertising campaigns and to enable retargeting audiences.

Cookie Provider Purpose Expiry
_fbp Meta Used by Meta to identify browsers for ad delivery, retargeting, and conversion measurement. 3 months
wd facebook.com Stores browser window dimensions; used by Meta for ad rendering and optimisation. ~1 week
xs facebook.com A Meta session authentication token enabling cross-site tracking and ad attribution for logged-in Facebook users. Session

TikTok Pixel

We use the TikTok Pixel to measure conversions and optimise our TikTok advertising campaigns. Some of these cookies are set on the storal.com domain directly (first-party in domain) but serve TikTok’s advertising infrastructure.

Cookie Provider Purpose Expiry
ttcsid TikTok (via storal.com) Recognises and matches conversion events for TikTok ad campaigns; used for attribution and optimisation. ~3 months
ttcsid_[ID] TikTok (via storal.com) Pixel-specific variant of ttcsid, tied to a specific TikTok advertiser pixel ID. ~3 months
ttwid tiktok.com Used for TikTok analytics, web optimisation, and security (detecting bots and suspicious activity). 1 year
tt_chain_token tiktok.com Session integrity token used to validate and chain requests within TikTok tracking sessions. ~5 months

Microsoft / Bing Ads

We use Microsoft Advertising (Bing Ads) to run paid search campaigns. The following cookies are set by Microsoft when our Bing tracking pixel or UET tag is active.

Cookie Provider Purpose Expiry
SRCHD bing.com Analyses site performance and measures the effectiveness of Bing advertisements. 1 year
SRCHUID bing.com Assigns a unique browser identifier used for Bing advertising and analytics. 1 year
SRCHUSR bing.com Stores a date identifier used by Bing for user profiling and ad targeting. 1 year
SRCHHPGUSR bing.com Stores display preferences (language, results count) for the Bing search results page. 1 year

Google Ads & Security (Third-Party)

The following cookies are set by Google’s advertising and security infrastructure, typically when Google Ads campaigns are active or when Google services such as YouTube embeds are present.

Cookie Provider Purpose Expiry
SID google.com / google.co.uk Contains an encrypted record of the user's Google Account ID and last sign-in time. Used for authentication security and ad personalisation. 2 years
SSID google.com / google.co.uk Used by Google Ads Optimisation to deliver personalised advertising, particularly alongside embedded YouTube content. 2 years
SIDCC google.com Verifies trusted web traffic and protects against fraudulent requests to Google services. 1 year

About Third-Party Cookies

Several cookies listed in this policy are set by third parties — Google, Meta, TikTok, and Microsoft — whose scripts we embed on our Website. These providers may collect and process data independently in accordance with their own privacy policies:

Managing Your Cookie Preferences

When you first visit our Website, you will be shown a cookie banner allowing you to accept, reject, or customise your non-essential cookie preferences.

You can change or withdraw your consent at any time by:

  • Clicking the Cookie Settings link in the footer of our Website
  • Adjusting your browser’s cookie settings to block or delete cookies
  • Using opt-out tools provided by the advertising networks listed above

Please note that withdrawing consent or blocking cookies may affect the functionality of parts of the Website.

Contact

If you have any questions about our use of cookies or this policy, please contact:

Storal Ltd

Website: https://www.storal.com

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.